Best UK Betting Sites for 2020 –

Welcome to, The UK’s number one resource on the Best Betting Sites online. We strive to be different to all the other review sites out there by giving you unadulterated, non-biased opinions on all of the betting sites that the UK has to offer.

Betting Site
Welcome Bonus
William Hill
  1. Uk's Most Popular Bookies
  2. Great Betting App
  3. Trustworthy Brand

New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below. See full terms below. See full terms below.

  1. In-Play Betting
  2. Unique Promotions
  3. Great Welcome Bonus

18+ | General Promotions Terms Apply | New UK customers only | min bet £10 | match max £10 free bet | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply

  1. New Bookmakers
  2. Unique Promotions
  3. Great Welcome Bonus

New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly.

  1. In-Play Betting
  2. Great Promotions
  3. Mobile Betting

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered.

  1. In-Play Betting
  2. Great Betting App
  3. Can Use PayPal

Bet It On
  1. In-Play Betting
  2. Awesome Live Betting Console
  3. Great Promotions

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  1. Great Casino
  2. Live Betting
  3. Trusted Brand

New Customers. First settled bet £/€10 (£10 E/W+) - £/€25 (£25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Below.

  1. Trusted Bookies
  2. Great Mobile App
  3. Good Customer Promotions

Key terms - Valid for new UK customers in 20/08/2020. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Deposit using code SNWEL25. Valid once per customer. Free bet expires after 30 days. Max winnings from free bet £1000.

  1. Great Promotions
  2. Top Welcome Offer
  3. Fantastic Mobile App

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. Please Gamble Responsibly.

888 Sports
Bet £10 Get £30 + £10 Casino Bonus

18+ | T&C Apply | Play Responsibly

  1. Trustworthy Brand
  2. Great Welcome Offer
  3. Can Use PayPal

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Casino bonus expires after 60 days • Withdrawal restrictions & full T&Cs apply

  1. Can use PayPal
  2. Trustworthy Bookies
  3. In-Play Betting

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

Karamba Sports
  1. Cashout Feature
  2. Unique Promotions
  3. Great Casino

18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of Ireland. Min deposit €10, minimum wagering on sport €20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one €10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET.Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs

Mr Play Sports
  1. Top Quality Support
  2. New Bookies
  3. Great Promotions

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Full T&Cs apply.

  1. Great Customer Promotions
  2. Awesome Live Betting Console
  3. Trustworthy Brand

New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

£100 in Bet Credits

18+ | T&C Apply | Play Responsibly

  1. Uk's Most Popular Bookies
  2. Great Betting App
  3. In-Play Betting

New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

£30 Free Bet + 60 Free Spins

18+ | T&C Apply | Play Responsibly

  1. In-Play Betting
  2. Trustworthy Bookies
  3. Great Welcome Bonus

#ad, New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

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Whats the Rated Betting Sites Review Criteria

While analysing everyone of the betting sites you see listed below, we apply the same criteria that we’ve honed over the years since we’ve been in this industry. Remember that all the online betting sites that you see hare are licensed and regulated by the UK Gambling Commission. Each of our UK betting reviews you read will cover the following betting features:

Website UI/UX

Every betting website will generally have their own look and feel to it, this is one of the many ways online bookies try to differentiate themselves from the competition and build out their own betting brand which will resonate with uk punters. Now, just because a betting site looks pretty doesn’t always mean its going to be easy to use and effect user experience. We’ve seen some fantastic looking betting sites over the years and they’ve all had similar usability issues.

While reviewing this section of a betting platform we take care to look over all the details from how it looks, to whether it has any issues regarding using it, is it over crowded with ads or does it flow nicely. Obviously the nicer it looks and the easier sites are to use then the higher the score we will give them, we’ve found other online sports betting comparison sites tend to overlook the user experience of a bookie.


Betting markets consist of both the types of sports/events that you’ll be able to bet on and the types of bets available to you on those markets. Now markets tend to be all the same nowadays, this is because technology has advanced so much that even the smaller betting platform have got the resources to cover everything from Football Betting, Horse Racing to Water polo and even reality TV.

While analysing any bookmakers we dig deep in the markets section to see if there really is anything on offer thats different, whether its special markets not covered at other bookmakers or its got a larger variety of nuanced bets available. The wider the selection and the more availability the higher our score will be for this section. So whether you want to place an accumulator bet which tend to be one of the more popular bet types or an asian handicap which is lesser known of the sports bets.

Betting Odds

Odds and betting markets go hand in hand. Having the best odds in sports betting is not only a massive attraction for UK punters its also an easy way to really differentiate a brand from the other gambling operators. However offering higher odds always creates a higher liability meaning the betting sites will be taking more risk and could potentially damage a rand financial.

We use make quick use of odds comparison sites to check a selection of on going markets to see which of the bookies we review offer better than average odds. Previous comparisons have shown sites like Betvictor to consistently offer much better odds in football betting so if you’re a football fan definitely check them out, where as sites like Ladbrokes and Paddy Power have had much better odds in sports like horse racing.

Bookmakers who really want to be rated the best betting site have to be pushing the best odds in the business to make it to the top of our best betting sites ranking table.

Mobile Betting

Some of you may not of been able to gamble back in the days when the only time the only way you could place a sports bet was by logging on to your desktop, or even further back when you had to head down to your local bookmaker, look up the odds and then place your bet. In 202, we all have the benefit of mobile devices that are capable of accessing the internet where we can sign on to our favourite online betting sites or betting app with the tap of a button.

The majority of the best online betting sites will already have a mobile app in place, however this isnt the case with all of the betting sites. Now this doesn’t mean that they should be consider bad, but the development of a successful app can be both time consuming and expensive. With that being the case what you will find is that all uk betting sites will be optimised for your mobile device.

While analysing a sports betting websites mobile capability we use a variety of different phones and tablets to ensure uk punters will be the same high quality betting experience across all of their devices and not just a desktop computer. Online gambling from your mobile is certainly one of the more convenient ways to bet especially if you’re using a mobile app.

Welcome Bonus

Everyone loves a free bet, its one of the most enticing things when it comes to choosing which bookie to sign up to. Research has shown us that for a new customer the bigger the free bet the bookmaker then the more likely it is a player will sign up.

When looking for a bonus offer remember that come in a variety of different shapes and sizes each with their own unique set of terms and conditions applying to them (more on that further down the page). Below are some of the more common betting offers that are available from online bookmakers but keep in mind these are for new customers only:

Matched Bet: A very popular welcome offer amongst online sportsbooks, matched bets are credited after you have actually placed a bet. Examples of this are Bet £10 get £30 offers, or Bet £5 get £20. There are one of the best ways to “wet your feet” at a brand new betting site. Giving you the opportunity to try out whats on offer sports betting wise without having to commit too much of your own funds. Remember these wont be credited to your betting account until after you’ve placed your initial bet.

Deposit Bonus: A deposit bonus is slightly different than a matched bet, while sharing similarities in the way they function deposit bonuses tend to be larger and therefore have stricter terms and conditions on as they involve larger sums of money. In the past we’ve seen a deposit bonuses up to £2/300. However as rules and regulations in the United Kingdom have got stricter meaning having a UK license is even harder to maintain so these types of bonuses are few and far between. A deposit bonus will be credited to your account on the successful first deposit into your chosen bookmaker, the welcome bonus will be in your account soon after without you requiring to place a bet first.

Refunds/Cash Back: Everyone has a personal preference when it comes to the type of welcome offers that appeal to them, but it seems to be pretty consistent that everyones least favourite offer are money back/refund offers. Signing up to new betting sites is meant to be fun, we want offers to reflect this. Cash back offers have a negative connotation in that you must lose your wager in order to benefit from the offer. We try to avoid these types of offers unless the bookmaker itself is of exceptional quality and you’ll be missing out by not having an account with them.

Odds/Winnings Multiplier: Very similar to the above, however its slightly more positive than a cashback offer. Instead the bookie has chosen to focus on the winning aspect of the bet. However like the above this is an offer we try to avoid unless the betting site in question is one that we definitely should have an account with.

Combination Offers: Sometimes, you’ll come across UK Betting Sites who goes that one step further and have what is known as a combination offer, of a bonus package. These types of sportsbook bonus are some of the most generous in the business. Examples of this would be Bet £10 get £30 + 30 Free spins (which would be combined with a casino bonus). Bonus packages can be made up of a variety of different bookmaker offers so keep your eyes out for them.

While analysing any UK Betting sites welcome bonuses, we dig into the terms and conditions to ensure that what is on offer is actually feasible. Theres nothing worse then claiming a welcome offer from online bookmakers and theres absolutely no chance of getting paid out on it. Keep your eyes out for any promo code attached to the offer as well you may be required to enter these on the registration page or you may not get any bonus at all.

Welcome Offer Terms & Conditions

We mentioned earlier that with every bonus offer that you sign up to you will have to agree to a set of terms and conditions which can restrict the way you bet.

Minimum Odds: This is the minimum amount the odds can be for you to use your welcome bonus, while researching which betting sites uk to sign up to the average for this tends to be 2.0. So if you place a bet on an event which is lower than 2.0 you will not be able to use any bonus funds and the bet will have to be made up of your own deposited money.

Min Bet/Max: This is the min/max qualifying bet or bet stake that a bookmaker will allow you to place while using bonus funds.

Wagering Requirements: Wagering requirements are generally attached to larger offers such as a deposit bonus or bet credits. Smaller offers like a £10 free bet or a matched bet will have a 1 x wagering requirement in place to prevent you from just withdrawing your bonus as cash. Wagering requirements can also go by the name of minimum bets or turnover requirements.

Stake Not Returned: Stake not returned is when a free bet has been used, the original wager that you place using that free bet will not be returned in your winnings. Hence the phrase stake not returned.

These are just some of the more common terms and conditions that you’ll find when betting on sports online. However for every bonus you claim whether its a £10 free bet or £100 in Bet credits you should always read the full t&cs and make sure you agree with everything in place before you begin placing any kind of bets.


Once you’ve signed up and claimed your new customer betting offers we’ve found even some of the best sports betting sites tend to overlook catering for their existing customers. This is one of the biggest misfires from a brand perspective. Old players are just as important for a brand as existing players are, in order to be one of the best betting sites UK it should be looking after both new players and old ones alike . This is why we expect to see a variety of promotions being offered on a weekly basis, whether its odds increases, cash back or free bets.

Live Betting & Live Streaming

Live betting has truly revolutionised the way we bet, in the early days of bookmaking it was impossible to place a bet on sporting events after it had started as there was no way that staff could price up the game as it went. However in 2020 technology is now so advanced that pretty much every sportsbook has their own live betting market meaning you can place bets as the match plays out. Some UK bookies even have live streaming functions which allow you to watch sporting events as they play out and bet at the same time all from the same screen.

Banking Methods

The type of banking options available at an online bookmakers can make or break it from the outset, done are the days of having to directly transfer money from your bank account to theirs or even use just your debit card. Now there is plenty of different deposit and withdrawal methods available.

From using your card payments, e-wallets such as PayPal or Boku and even bitcoin deposit types even easier than ever to fund your betting account. For top marks we look for a few things here, selection of payment methods available for you to use and how quick withdrawals are processed at (one of the fastest payment methods is e-wallets) . Remember though, the UK Gambling Commission has just passed legislation to prevent people using their credit cards for betting.

Customer Support

Customer support is one of the most overlooked sections of a sportsbook, lets face it people just aren’t as interested in it as they are with things like bonuses and welcome offers. However when the time comes that you may need help its important that theres a strong team there to help out.

We like to see a variety of customer support options such as live chat, email, telephone some gambling sites even have a post option available. Customer support should also in our eyes be available 24/7 as you never know when you may need a hand.


Finally we give our overall opinion the bookie being reviewed and whether you should consider having an account. Remember that any site we’ve listed on our table has made the cut and can be officially consider the best online betting site to bet with. The higher up the table we feature them then the better they are. ]

What do the top Betting Sites Offers their UK Customers

While there are plenty of different betting options out there each top betting site will all have some common themes that we will be marking them. In our expert opinion these are the following factors that would be the perfect betting site for new and existing customers alike:

User Friendly UI: Whether you’re old or new players to the online betting world theUI on offer should be easy and simple to use, making signing up a breeze as well as placing a bet. Nothing can be more off putting to new customers than if they get stuck on a betting site.

Achievable bonus:An achievable bonus is something that we consider any regular punter can claim and convert to real cash. We often see bonuses that new customers have no chance of being able to withdraw due to the difficulty with the terms and conditions.

Live & In-Play Betting: In-play betting is big, and when we say big we mean its probably the main attraction for all our punters. Thats why the sites we’ve got listed at the top of our favourite gaming sites will require

Dedicated Betting App: Mobile betting app are an easy and convenient way for players to place bets, whether on the go or sat in front of the TV at home they truly do make betting easier for players. We like our apps like we like our sites, easy on the eye and simple to is.

Array of Deposit Methods: From our top sites we expect a wide array of payment methods available to choose from to ensure that new players and old customers always have plenty of choice when it comes to making a deposit or withdrawal.

Speedy Withdrawals: Withdrawals are a big thing in online gaming, if a bookie can take our cash off us instantly we expect that they should be able to payout out pretty quickly as well. We measure our top sites based on how quickly they get money back into our accounts from the moment we click that withdraw button.

Frequently Asked Questions

No, you should never sign up more than once to any online bookmakers, in fact they regularly audit their database to find duplicate customers who've signed up wanting to claim the welcome bonus twice. If you get found out then you will have all your accounts closed with them and could forfeit any winnings that are in your account.

Here at we feel it better to have multiple betting options at your disposal rather than just limit yourself down to one. There are multiple reasons behind this but one of the main ones is due to the odds available, each of the UK bookmakers you see here will have different odds for different events, meaning some bookmakers will have higher prices on specific horse racing events which = bigger winnings than the bookmaker you already have an account with, which at the end of the day is what we're all betting for right?

This depends on your approach to betting online and whether you want to claim the new customers welcome bonus from the sportsbook or you just want to sign up and bet. Payment methods also vary with speed with some like Paypal, Neteller & Skrill which payout on the same day in most circumstances. Other deposit methods like Bank transfer and debit card can vary between 1 - 5 business days.

There isn't a one size fits all when it comes to new players welcome offers, depending on the style of betting you partake in whether you like to place small accumulators across the horse racing, or you like to bet big on the football at the weekend. The smaller free bets are a great way to test out whats available such as a £10 free bet, where as the deposit bonuses or bet credits like the ones on offer at Bet365 are for the more serious bettors as they tend to be stricter on terms and conditions.

We've all seen the news reports over the years, bookies refusing to honour bets due to some discrepancy. This is unfortunately something that will always happen in the gambling industry. However when vetting any of the sites that you see above we try our best to try out a selection of bets to ensure that they are a trustworthy and respectable bookmaker if you ever do have an issue with a betting site then feel free to contact the IBAS who are the disputers service for online betting in the UK.

Just check out our table above and see who'd we recommend that you'd place your bets with on a regular basis. But the serious answer to this is there isn't just one best betting website. In fact there are many, its all down to personal preference and what you want to get out of betting whether its those nice new players welcome bonus that you're after or you just want somewhere that has great odds on sports like horse racing and football. We'd always advise trialling out a few different websites and then making your mind up with which ones you'd like to add into your gambling repertoire.

New or Established?

While looking for a new bookmaker to sign up to, one of the more common queries we come across from our readers is whether or not they should be looking at signing up to one of those brand new betting sites that they see with the massive bonuses or if they should go to a more established bookie that has a reputable history but perhaps not as enticing betting offers like ladbrokes.

Its really down to personal preference but we’ve seen it happen before, the UK sports betting market is one of the most competitive in the world and the barrier to entry is so high that it can result in a sportsbook collapsing, one recent example of this is Mo Play who were only around for a year before they had to cease trading and refund every customers sports bet which certainly isn’t ideal. The benefit of using an established betting website is that you’ll benefit from the years of experience they’ve had running their outfit and they shouldn’t have any problems which would force them into liquidation.

At the end of the day the choice is yours, newer sites tend to have better bonuses and odds due to their more aggressing marketing strategy as older online betting brands will sit back on their presence due to players already knowing about them.

The Team Behind Rated Betting Sites

Our team is made-up of industry veterans including both sports betting customer and ex industry staff alike. Using our knowledge from over the years and honing our skills at finding, researching and analysing the best betting options available to UK customers.

We keep our betting feed updated and refreshed, consistently on our quest looking for the best sportsbook around, so our readers can expect regular updated tables with a variety of different betting sites catering to everyones needs. So whether you’re after live betting, new customers promo code and free bets we’ve got you covered.

Whats our Methodology

In order to review bookmaker sites so thoroughly we do everything that a player would do when signing up to an online gambling sites in the UK.

We’re a team of seasoned gamblers with experience in placing all different bet types we’ve got years of betting experience behind us both at online bookmakers and land based ones. When ever we sign up to any bet sites we use our own money to deposit into the account and bet just like any of our UK readers would do. We claim the new customers welcome bonus, check out the customer support like live chat. the different types of spots betting options available, test out the variety of payment methods and how quick it can be withdraw. This is done all before we even begin writing our user experience report. So you can rest assured knowing that our online bookmakers reviews are of the highest quality.